This isn’t just about rules; it’s a strategic framework that empowers your team to present your brand perfectly every time. 8.4 All Facebook pages must be created or moved under the ownership of the Lamar University Facebook account and Business Manager. The university account will maintain the “administrator” role and additional account managers will be added as “editors” on the page. 1.2 Social media is a general term used to reference sites and activity on sites such as Facebook, Twitter, YouTube or any other virtual hub where users interact. Other popular social media sites include, but are not limited to, Instagram, TikTok, Tumblr, Snapchat, LinkedIn, Wikipedia, Flickr, WordPress and FourSquare.

From snapping selfies with friends to tagging favorite brands in our Stories, social media has become a large part of our everyday lives. Consumers expect brands to have an active online presence and the ability to answer any questions they have fast. You can create a dynamic policy that will evolve with periodic changes by incorporating legal considerations, employee feedback, and guidelines for using visuals and AI tools.

D Consequences For Violating Social Media Policy

Let’s check out three examples of brands that have nailed their social media policies, balancing the brand’s needs while demonstrating empathy. In today’s digital age, where information spreads rapidly and public perception can make or break a business, having a social media policy is crucial for every company. By following these steps and incorporating practical examples, you’ll be well on your way to crafting social media guidelines that protect and enhance your brand.

This includes e-mail, online social forums, blogs, video and image-sharing websites and similar facilities. A comprehensive policy for employees helps protect your company and the reputations of your employees. It also lays the framework for advancing your company’s goals through positive social media interaction. This step makes it clear that your company owns all contacts and their information acquired from social media accounts created on behalf of the company.

Guidelines For Social Media Use During Work Hours

It’s all about using the power of social media wisely to build relationships, share positive messages, and contribute to a respectful online environment. A good social media policy goes beyond simply restricting inappropriate content. It also promotes responsible use, ensuring that employees use social media in ways that align with company values, maintain professionalism, and avoid legal or security risks. It can cover areas like privacy concerns, intellectual property protection, online harassment, confidentiality, and the appropriate use of company branding. You should definitely link your social media guidelines to your social media policy, social media style guide, and community guidelines. You might also want to include links to your overall brand identity documents and employee handbook.

How Do I Handle Social Media Account Ownership In The Policy?

Be prepared when responding to questions or feedback shared through your social channelPublic responses may be seen by many people. If the response contains sensitive information, or if the response is specific to an individual, provide the individual with a more direct way to contact you (email or phone). Use caution before posting “breaking news” to OUSMAs or speculating on big announcements that do not have details included in official University correspondence. For more robust features, the University has a contract with Sprout Social to assist UA personnel in diving deeper into social media analytics, listening streams and content creation. Clearly state what can and cannot be shared publicly to avoid any breaches of confidentiality.